It takes two to tango : entrepreneurial interaction and innovation
نویسندگان
چکیده
Innovation management focuses too much on processes and tools, whereas entrepreneurship is pre-occupied with individual personal traits. However, many of the most successful innovations were co-created by multiple entrepreneurs, and it is this interaction of talent that is at the core of radical innovation, what we call Conjoint Innovation. We examine 15 cases, historical and contemporary, to identify what Conjoint Innovation is and how it works.
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